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Communications Director, Arrow McLaren SP

United States, Indiana, IndianapolisIndyCar

Job description

Purpose of the Role:

Lead all communications, social and digital efforts for Arrow McLaren SP in the NTT INDYCAR Series as a part of McLaren Racing’s larger marketing efforts in North America.


Role Dimensions:

This is a leadership position with a small staff as the team expands. Oversee and manage numerous agencies including a photo agency, a multimedia agency and a public relations agency that augment and support the team.


Create, track, and manage a communications budget for Arrow McLaren SP, including negotiating contracts with all agencies including photography, content, and reporting. Work to determine opportunities to supplement that budget with incremental work and projects for partners.


Travel to all NTT INDYCAR SERIES events, including additional tests and PR events throughout the year. Includes some international travel as required.


Principal Accountabilities:

  • Serve as lead for communications and media relations for Arrow McLaren SP in the NTT INDYCAR SERIES
  • Create, execute, and manage against the Arrow McLaren SP communications plan and strategy
  • Manage and facilitate all incoming media requests for AMSP drivers, management, and employees
  • Provide on-site media relations and crisis communications for AMSP at every NTT INDYCAR SERIES event including (but not limited to) races, tests, and exhibitions
  • Provide communications support and guidelines to AMSP drivers and executives
  • Serve as the motorsport communications expert to our partners, including support of partners in their key activations and moments throughout the year
  • Develop relationships with key series and partner communications contacts
  • Lead content strategy and deploy the communications team to execute the most premium and engaging content in U.S. motorsport
  • Oversee and manage all internal and partner reporting including setting and measuring against clear KPIs
  • Serve as primary contact and manager for all team agencies including photo, multimedia, and public relations agencies
  • Work with AMSP’s public relations agency to secure earned media throughout the season, including key moments and campaigns
  • Craft, own, and distribute all team internal and external messaging with the support of your team

Job requirements

Experience:

  • Bachelor’s degree in Communications, Journalism, Business Administration, or equivalent.
  • Minimum of 5 years progressive experience in a corporate communications function
  • Experience writing press releases and working with external media partners preferred
  • Background working with external Media, specifically in a sports ideal
  • Reporting and Analytics experience
  • Vendor and agency management
  • Proven ability to successfully collaborate, inform, and execute across the business in a matrix reporting environment
  • Communications/content strategy planning experience, including crisis & sponsor/partner communication
  • Position located in Indianapolis Indiana, requiring weekend travel from February through September (17 races)
  • Microsoft Office Suite, including Adobe Creative Suite

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