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Executive, CRM

United Kingdom, England, WokingMarketing

Job description

Purpose of the Role: 

Support the management of McLaren’s fan marketing programme, including the Marketing Cloud platform, McLaren Plus community and all associated campaigns. 

The role will be integral in shaping and producing the content across all email and mobile communications for McLaren’s database and fan loyalty programme.

Working closely with Social Media, Creative and Brand teams, you will focus on creating game-changing fan engagement campaigns that drive website traffic, brand engagement and conversions in line with specific campaign goals. 


Role Dimensions: 

The role entails unsocial hours and some work on weekends will be required. 


Principal Accountabilities   :

McLaren Plus growth, retention & communications (65%) 

  • Create and manage effective fan communications strategies for the different audience groups across email and mobile, plan and execute the day-to-day email campaigns and ensure all CRM activity is executed/scheduled on time (design, build, send).
  • Apply email marketing best practices across all areas and always thinking and searching for innovative new ideas to improve processes, emails and communications through the email channel
  • Create test plans to ensure continuous learning and optimisation of campaign performance
  • Design and execute a data segmentation plan for each campaign
  • Consider opportunities for integration of McLaren’s sponsor-partners into email campaign and data strategy
  • Report on a regular schedule across all relevant global email marketing activity and use the results to optimise and continually improve the performance of email campaigns
  • Analyse email engagement to produce insights and actionable next steps, continually improving our email marketing performance
  • Liaise with social media and digital colleagues to ensure seamless integration to holistic digital communications


CRM technology support (10%) 

  • Build a strong relationship with McLaren’s CRM provider and create a roadmap to maximise effectiveness of the tool.  
  • Work with McLaren IT to ensure McLaren’s CRM system is well maintained from a technical standpoint. 
  • Support the Digital Data & Insights Manager to extract insight into McLaren’s fan universe, ensuring regular reporting and knowledge sharing with senior stakeholders. 


Merchandise, licensing and eCommerce sales support (25%) 

  • Work closely with Merchandise and Licensing colleagues and third-party suppliers to drive cohesion between McLaren’s licensing plans and digital communications. 
  • Leverage the scale of McLaren’s database to drive traffic to the McLaren Store and third-party licensee websites. 
  • Build a communications strategies and email campaigns to maximise sales opportunities.

Job requirements

Knowledge, Skills and Experience:  

The post holder will have: 

  • 2+ years' experience working with a CRM platform. 
  • Technical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrations. 
  • Analytically and data savvy with strong commercial acumen. 
  • Customer centric- putting fans at the heart of everything you do. 
  • Proven writing, proofreading and copy-editing experience. 
  • Strong attention to detail and a keen eye for design and layout 
  • Highly organised and strong working knowledge of scheduling, time tracking and resource management. 
  • E-Commerce experience, preferably in the sports industry or luxury brand.  
  • Ability to creatively solve problems when problems arise.  


Personal Attributes:  

  • Creative – Disruptive storytelling through the lens of video and photography. 
  • Strategic - Provides clear storytelling strategy, vision, and direction for the business. 
  • Credible - Considered and nuanced communicator; acts as a role model for the McLaren values. 
  • Challenges – innovates and holds themselves to exacting standards. 
  • Ownership – takes accountability for both successes and failures; always strives for improvement. 
  • Collaboration – Builds relationships with ease, securing the trust of those inside and outside the business. 


What can McLaren offer?

We strive to provide a fun, innovative, collaborative and open culture where everyone’s input is welcome, and everyone feels part of our achievements. We work hard to create a culture of continuous improvement and support this with a proactive approach to management and personal development.

McLaren Racing is based at the iconic McLaren Technology Centre on the edge of Woking. Our large campus includes a gym, swimming pool, restaurant and indoor and outdoor break-out areas, as well as direct access to park land. MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 32min train ride.

We encourage hybrid working patterns to give you options to balance your home life and hobbies with your work, and offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.

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