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Head of Gaming & esports

United Kingdom, England, WokingMarketing

Job description

The challenge

This role is a critical position driving the esports and gaming agenda alongside the Director, Licensing, ecommerce, esports and gaming within McLaren Racing. You will be a leader driving the day to day delivery and strategic direction of the McLaren Shadow sub brand through its esports and gaming platforms.


Your team

This role will report into the Director, Licensing, ecommerce esports and gaming within McLaren Racing and be located within our global headquarters in Woking, UK. While we operate a hybrid work environment, there is an expectation that this individual is in the office weekly.

This individual will manage a team of four (4) with ability to scale team according to business requirements in the future. This department is seen as a high growth area for both brand and revenue return within McLaren Racing and as such has a high level of visibility across the business.


Your day-to-day

Project development and Management
Esports:

  • Lead strategic third-party relationships managing and activating against McLaren Racings’ esports platforms which include; F1 esports and the Logitech McLaren G Challenge
  • Establish business case and rationale to explore and gain buy-in for new competitive series with support of Director
  • Ensure business is maximizing brand and revenue impact of esports platforms driving synergies and visibility within broader real-life Racing platforms

Gaming:

  • Drive content cadence and strategy for McLaren Shadow channels to evolve business into a gaming and lifestyle brand
  • Manage third party relationships and activities to deliver on department vision
  • Develop and deliver day to day plans of action and cascade responsibilities across team to support in department objective
  • Drive publisher commercial conversations where necessary

Revenue management and generation:

  • Work closely with Partnerships and Partnership Development to commercialize platforms being built across department
  • Drive new format development and sales to deliver new revenue strands to business
  • Manage existing partners to ensure high level of partner satisfaction and high percentage of renewal mirrors that of F1 team

Strategic Thinking and Planning:

  • Support the Director of Licensing, ecommerce, esports and Gaming in developing new ideas and ways to further evolve McLaren Shadow into a brand synonymous with gaming culture leveraging the broader gaming and hard core SIM racing audiences
  • Ownership of P&L to deliver program
  • Manage high performing team to deliver all aspects of esports and gaming functions
  • Drive education and awareness of activities across business alongside Director

Job requirements

Your story

To join our race for performance, you’ll need:

  • Passionate for SIM racing and/ or gaming / esports with experience working in space
  • Highly organized project manager – keeping the big picture in mind whilst understanding the appropriate level of detail
  • Proven experience of managing budgets and programs end to end
  • Experience managing multiple stakeholders to deliver a common goal
  • Excellent communication skills and ability to being multiple stakeholders along a journey
  • Strategic thinker with big ideas and ability to break them down into actionable next steps plans
  • Commercially astute; committed to understanding and supporting the commercial imperatives of McLaren and its Partners
  • Creative thinker
  • Collaborative and likes working within a team
  • Self-motivated
  • Passionate gamer / SIM racer


What can McLaren offer?

We strive to provide a fun, innovative, collaborative and open culture where everyone’s input is welcome, and everyone feels part of our achievements. We work hard to create a culture of continuous improvement and support this with a proactive approach to management and personal development.

McLaren Racing is based at the iconic McLaren Technology Centre on the edge of Woking. Our large campus includes a gym, swimming pool, restaurant and indoor and outdoor break-out areas, as well as direct access to park land. MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 32min train ride.

We encourage hybrid working patterns to give you options to balance your home life and hobbies with your work, and offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.

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