Executive, Brand Experience - F1

At McLaren, our mission is to set the standard for high performance in sport. Everyone, in every part of the team, has a role to play. So if you want to test your ideas with the world watching... And measure your progress in milliseconds... And play your part in racing history... You belong here. High performance starts with you.

Purpose of the role:

You’ll support the Formula 1 Brand Experience team to deliver world class guest experiences globally for our partners, prospects and VIPs. Your role will aid ticket management, logistics, crafting key communications and admin as well as attending events where required to ensure successful event delivery. 

Role Dimensions: 

You’ll join the Formula 1 Brand Experience team reporting to the Manager, Brand Experience - F1 with dotted lines to the others in the team who’ll lead projects this role supports. The team are fast paced, determined and look to push boundaries in everything they do through continuous review and innovation to provide the best guest experiences possible. If you join the team, you must be relentless in the pursuit of better and always look for ways to improve and build efficiencies across working practices. While you’ll have a focus on F1, you will also collaborate with the wider Brand Experience team to drive innovation, learning and broader development. 

Principal Accountabilities:

• Work collaboratively as part of the Formula 1 Brand Experience team to support the planning, delivery and reporting on all elements of F1 trackside delivery pre-event, on-event and post-event. 

• Assist with the continuous development of the guest experience at all F1 trackside events. 

• Ensure that on-site duties and McLaren standards are maintained at each event, including health & safety processes by all parties including outside suppliers at events. 

• Support the creation of marketing and guest communication materials, ensuring physical and digital assets are on-brand and contain accurate information. 

• Manage ticket allocation, packaging, distribution and reporting of real time ticket sales status. 

• Track all ticket packing stock throughout the year and report findings when requested. 

• Support the implementation of the digital guest journey across all F1 trackside events

• Support the tracking of all trackside hospitality tickets within an Asset Management system.  

• Feed into post-event reporting including debriefs, rights utilisation, guest and Partner surveys, event sustainability (plastic use, waste, travel emissions etc). 

• Raise purchase orders for F1 hospitality outgoings and track with the Finance department / wider team. 

• Process invoices for F1 hospitality ticket sales, in conjunction with the Finance department. 

• Assist team with budget updates and monthly forecasts. 

• Support the reporting of all sustainability metrics and implement processes for capturing relevant information to audit and continually assess and improve all operations. 

• Constant review of processes against sustainable best practice and make recommendations to drive change. 

• Maintain excellent working relationships with colleagues, Partners, industry stakeholders and suppliers. 

• Monitor competitors and industry trends and report on potential future growth opportunities to ensure the continuous development of the guest experience at all events. 

Knowledge, Skills and Experiences

To join our race for performance, the following are essential: 

• Fluent use of English Language required in both verbal and written. 

• Experience in the hospitality industry or similar with an interest in motorsport. 

• Strong relationship management skills. 

• Aspiration to develop a career in global events. 

• High level of attention to detail required. 

• Clear understanding of how budgets work. 

• Comfortable working with senior stakeholders and C-suite guests. 

• Confident in dealing with challenging situations and relationships. 

• Operate calmly under intense pressure. 

• Interest or experience in sustainable event delivery and best practices. 

• Work is generally performed within an office environment with standard office equipment. 

• Frequently required to work weekends, work away from home and unsociable hours. 

• When attending motorsport events, the candidate may be exposed to high levels of noise and some manual handling may be required. 

• On event, the role requires long hours on your feet. 

What can McLaren offer?

We constantly strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We show up every day with energy and enthusiasm, ready to play our part.

We encourage and support diversity, equity and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.

McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking.

Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.

We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.