Senior Executive, Brand Partner Strategy

At McLaren, our mission is to set the standard for high performance in sport. Everyone, in every part of the team, has a role to play. So if you want to test your ideas with the world watching... And measure your progress in milliseconds... And play your part in racing history... You belong here. High performance starts with you.

Purpose of the Role:

The role of the Brand Partner Strategy team is to drive McLaren’s commercial success by helping our partners achieve their marketing and business goals through McLaren.  

We do this by bringing strategic rigour, insight and creativity to McLaren’s new business pitches, partnership activation, fan marketing and brand strategy.  

The successful candidate will help grow McLaren’s commercial partnerships by supporting the development of compelling, creative and insight-driven new business pitches and proposals. The candidate will work across all our racing series.  

As part of the role, you’ll also support the team across a variety of strategic projects that enhance our ability to deliver results for our partners and drive the performance of McLaren’s marketing activity.  

Role Dimensions:

• Research, ideate and write presentations and other materials for new partner proposals 

• Manage and review creative and design input into proposals 

• Develop strategically compelling cases for partners to work with McLaren 

• Support the team with further brand marketing or brand strategy initiatives  

• Help to manage core sales materials and commercially sensitive information 

Principal Accountabilities:

•          Preparing partnership proposals, pitch responses and activation ideas (70%) 

•          Operational support for the strategy team (20%) 

•          Marketing and brand strategy – research, insight generation and planning (10%) 

Knowledge, Skills and Experience:

Expected 

• A minimum of 1-2 years’ experience in:  

• Sports organisations or other rights holders 

• Sports marketing agencies 

• Advertising or marketing agencies 

• Sportswear brands 

• Able to prepare compelling presentations with an exceptional degree of written accuracy and attention to detail  

• Able to take a brief, explore it through questioning, and recommend an appropriate approach  

• Comfortable working in a fast-moving environment 

• Excellent communication skills and a focus on accuracy  

• A track record of getting things done against tight deadlines 

Advantageous, but not essential 

• Experience on new business pitches  

• Experience briefing design teams  

• Growing understanding of the marketing and sponsorship landscape  

• Experience with research tools such as GWI 
  

What can McLaren offer?

We constantly strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We show up every day with energy and enthusiasm, ready to play our part.

We encourage and support diversity, equity and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.

McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking. Here at McLaren, we offer hybrid working with 3 days a week based in the MTC.

Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.

We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.